UX Researcher • ECommerce Website • March - April 2016 • Completed at Media Junction
• UX Researcher
• ECommerce Website
• March - April 2016
• Completed at Media Junction
• UX Researcher
• ECommerce Website
• March - April 2016
• Completed at Media Junction
• UX Researcher
• ECommerce Website
• March - April 2016
• Completed at Media Junction
PROJECT OVERVIEW
At Media Junction, I worked with stakeholders from an established furniture manufacturing brand that were developing and selling a new standing desk product. While their original product line served a B2B audience, this new line targeted consumers directly through an eCommerce channel. The first step in creating the strategy for the site was development of a comprehensive buyer profile.
Some details of this project are excluded due to an NDA.
THE APPROACH
The persona work started with a round of interviews. Interviewees included consumers who had purchased desks for themselves, business owners who had purchased multiple desks for their teams, and facilities staff who were tasked with outfitting entire office floors with ergonomic furniture.
For the initial round, I spoke with three client-provided customer contacts. In the second round, I opened up the interview process to self-identified volunteers from LinkedIn who had no prior experience with the brand.
Based on our discovery work during the research phase, we developed three target personas for the standing desk product.
GOALS
CHALLENGES
STORY
GOALS
CHALLENGES
STORY
GOALS
CHALLENGES
STORY
KEY TAKEAWAYS
The lessons gleaned in our user reasearch process and persona development informed the rest of the project deliverables for the manufacturer’s new eCommerce site, including website architecture, wireframes, and interface design.
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